- -

WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Compartir/Enviar a

Citas

Estadísticas

  • Estadisticas de Uso

WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING

Mostrar el registro sencillo del ítem

Ficheros en el ítem

Thumbnail
Nombre: 702-1310-1-PB.pdf
Tamaño: 1.047Mb
Formato: PDF
Abrir
dc.contributor.author Pinar Sanz, María Jesús
dc.date.accessioned 2011-03-31T13:32:25Z
dc.date.available 2011-03-31T13:32:25Z
dc.date.issued 2007
dc.identifier.issn 1886-2438
dc.identifier.uri http://hdl.handle.net/10251/10626
dc.description.abstract [EN] The aim of this article is to describe the characteristics of weblogs (usually shortened to blog, but occasionally spelled web log), the latest genre of internet communication that has attained widespread popularity (Herring et al. 2005). I will focus my attention on those weblogs which contain any kind of political message during election campaigns. The paper situates blogs with respect to the dominant forms of digital communication and as a powerful tool for developing future election campaigns in light of their low cost and the speed with which news can be published. The generic variables will be studied in detail, taking into account Swales' general theory of genre (1990) and genre theories applied to electronic communication (Yates and Orlikowski, 1992). Register variables (Halliday, 1989; Martin, 2001) will also be thoroughly studied. The results of this study show the characteristics of weblogs with regards to vocabulary, syntactic structures and the use of pronouns among others. The findings are based on an investigation of 20 politically-oriented weblogs, randomly selected during the 2004 American and 2005 British elections. es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof Revista de Lingüística y Lenguas Aplicadas
dc.rights Reserva de todos los derechos es_ES
dc.subject Weblog es_ES
dc.subject Digital and political communication es_ES
dc.subject Genre es_ES
dc.title WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING es_ES
dc.type Artículo es_ES
dc.date.updated 2011-03-31T12:33:08Z
dc.identifier.doi 10.4995/rlyla.2007.702
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Pinar Sanz, MJ. (2007). WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING. Revista de Lingüística y Lenguas Aplicadas. 2:57-68. https://doi.org/10.4995/rlyla.2007.702 es_ES
dc.description.accrualMethod SWORD es_ES
dc.relation.publisherversion http://doi.org710.4995/rlyla.2007.702
dc.description.upvformatpinicio 57
dc.description.upvformatpfin 68
dc.description.volume 2
dc.identifier.eissn 1886-6298 es_ES
dc.description.references Bowler, S. and D. M. Farrell. (1992) Electoral Strategies and Political Marketing. London: Macmillan. https://doi.org/10.1007/978-1-349-22411-1 es_ES
dc.description.references Butler, D. and D. Kavanagh. (1992) The British General Election of 1992. London: Palgrave Macmillan. https://doi.org/10.1057/9780230372092 es_ES
dc.description.references Chilton, P. (2004). Analysing Political Discourse. London: Routledge. https://doi.org/10.4324/9780203561218 es_ES
dc.description.references Collins, P. and C. Hollo. (2000). English Grammar. An Introduction. London: Macmillan Press. es_ES
dc.description.references Denton, R. E. and G. C. Woodward. (1990).Political Communication in America. New York: Praeger. es_ES
dc.description.references Crowston, K. and M. Williams. (2000). "Reproduced and emergent genres of communication on the World-Wide Web", The Information Society, 16 - 3: 201-216. es_ES
dc.description.references Duff, D. (ed.)(2000). Modern Genre Theory. London: Longman es_ES
dc.description.references Drezner, D. and H. Farrell. (2004a). "The power and politics of blogs". Available at: http://www.danieldrezner.com/research/blogpaperfinal.pdf es_ES
dc.description.references Drezner, D. and H. Farrel. (2004b): "Web of Influence" in www.foreignpolicy.com/story/cms.php?story_id=2707&print=1 last access 03/06/2005 es_ES
dc.description.references Eggins, S. (1994). An Introduction to Systemic Functional Linguistics. London: Pinter Publishers. es_ES
dc.description.references Foot, K. and S. Schneide. (2002). "Online structure for political action: exploring presidential campaign websites from the 2000 American election", Javnost-The Public, 9- 2: 43-60. es_ES
dc.description.references Gregory, M. and S. Carroll. (1978). Language and Situation. London: Routledge. es_ES
dc.description.references Halliday, M.A.K (1985). An Introduction to Functional Grammar, 2nd Edition 1994. London: Edward Arnold. es_ES
dc.description.references Halliday, M.A.K (1989). Spoken and Written Language. Oxford: Oxford University Press. es_ES
dc.description.references Henning, J. (2003). "The Blogging Iceberg", Perseus Development Corp. White Papers, available at: www.perseus.com/blogsurvey/thebloggingiceberg.html es_ES
dc.description.references Herring, S.C.et al. (2005). "Weblogs as a bridging genre" in Information Technology and People, 18 - 2: 142-171. https://doi.org/10.1108/09593840510601513 es_ES
dc.description.references Hollihan, T. (2001). Uncivil Wars: Political Campaigns in a Media Age. New York: St. Martin's Press. es_ES
dc.description.references Kavanagh, D. (1995). Election Campaigning. The New Marketing of Politics. Oxford: Blackwell. es_ES
dc.description.references Kress, G. (2003). Literacy in the New Media Age. London: Routledge. es_ES
dc.description.references Lees-Marshement, J.r (2001). Political marketing and British political parties. The party's just begun. Manchester: Manchester University Press. es_ES
dc.description.references Martin, J. R. (2001). "Cohesion and Texture", in Deborah Schiffrin et al. (eds.) The Handbook of Discourse Analysis. Cambridge: Blackwell. es_ES
dc.description.references McMillan, S. J. (1999). "Health communication and the Internet: relationships between interactive characteristics of the medium and site creators, content and purpose", Health Communication, 11 - 4: 375-390. https://doi.org/10.1207/S15327027HC1104_4 es_ES
dc.description.references Malinowski ,B. (1923). "The problem of meaning in primitive languages" in C.K. OdgenandI. A. Richard (eds.) The Meaning of Meaning: 296-336. Harcourt Brace. es_ES
dc.description.references McNair, B. (2003). An Introduction to Political Communication. London: Routledge. https://doi.org/10.4324/9780203699683 es_ES
dc.description.references Mead, R. (2000). "You've Got Blog". The New Yorker, 13 November 2000. es_ES
dc.description.references Miller, C. R. (1984). "Genre as social action". Quarterly Journal of Speech, 70: 151-167. https://doi.org/10.1080/00335638409383686 es_ES
dc.description.references Moya, A. J. (2006). "The continuity of topics in journal and travel text. A discourse functional perspective", Functions of Language 13-1: 37-76. es_ES
dc.description.references Moya, A. J. (forthcoming) "Topic introduction in two discourse genres". Word. es_ES
dc.description.references Nimmo, D. (2001). Political Persuaders. The Techniques of Modern Election Campaigns. New Jersey: Transaction Publishers. es_ES
dc.description.references Nimmo, D. and J. Combs. (1992). Political Pundits. New York: Praeger. es_ES
dc.description.references Norris, S. (2004). Analysing Multimodal Interaction. London: Routlege. https://doi.org/10.4324/9780203379493 es_ES
dc.description.references O'Halloran, K. (2004). Multimodal Discourse Analysis: Systemic Functional Perspectives. Continuum International Publishing Group Ltd es_ES
dc.description.references Orlikowski, W.J. and J.A . Yates. (1994)."Genre Repertoire: norms and forms for interaction", Working Paper nº3671-94. MITS loan School of Management, Cambridge, MA, available at: http://ccs.mit.edu/papers/CCSWP166.html. es_ES
dc.description.references Pinar Sanz, M. J. (2003). Análisis contrastivo de las variables genéricas en el discuso político de las campañas electorales británica (2001) y española (2000). Servicio de Publicaciones de la Universidad de Castilla-La Mancha. es_ES
dc.description.references Pinar Sanz, M. J. (2004). "Los anuncios de propaganda electoral en España y Reino Unido. Características de género y registro" in Jesús Varela et al. (eds.) Lingüística Aplicada en la Era Global y Multicultural. Santiago de Compostela: Servicio de Publicaciones e Intercambio científico de la USC. es_ES
dc.description.references Swales, J. (1990). Genre Analysis. Cambridge: Cambridge University Press. es_ES
dc.description.references Ventola, E. et al (eds.) (2004). Perspectives on Multimodality. Amsterdam: John Benjamins. https://doi.org/10.1075/ddcs.6 es_ES
dc.description.references Warnick, B.(1998)."Appearance or reality? Political parody on the web in campaign '96" Critical Studies on Mass Communication, 15 - 3: 306-324. https://doi.org/10.1080/15295039809367050 es_ES
dc.description.references Yates, J.A. and W. Orlikowski. (1992). "Genres of organizational communication: a structurational approach to studying communication and media", Academy of Management Review, 17 - 2: 299-326. https://doi.org/10.5465/amr.1992.4279545 es_ES


Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem