Resumen: [ES] In today’s changing world the skills and habilities required for getting a job are rapidly changing. New trends such as globalization, data science, artificial intelligence and the never ending expansion of information and technology communications are changing the demands of the labour market. Accordingly, new skills are needed in order to succeed and get a job. As noted by the OECD, educators’ challenge lies in helping students develop their unique capacity to create, innovate and add value, skills that distinguish humans from machines. With this aim in mind, this study reports the results of a challenge-based activity (based on project-based learning) targeted to undergraduate students in Business Administration. The results reveal a positive impact of the methodologies on students’ learning process, their satisfaction and a positive improvement on a series of skills, namely teamwork, writting and oral skills, digital skills, capacity to identify and solve problems, capacity to work autonomously, analytical capacity and capacity to think critically
