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"Eating with Your Eyes First": Cross-Cultural Evaluation of Visual Expectations Generated by High-End Pastry

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dc.contributor.author Alba-Martínez, José es_ES
dc.contributor.author Rodrigues de Sousa, Pedro M. es_ES
dc.contributor.author Martínez-Monzó, Javier es_ES
dc.contributor.author Cunha, Luis M. es_ES
dc.contributor.author García-Segovia, Purificación es_ES
dc.date.accessioned 2024-07-08T18:07:17Z
dc.date.available 2024-07-08T18:07:17Z
dc.date.issued 2023-10-13 es_ES
dc.identifier.uri http://hdl.handle.net/10251/205856
dc.description.abstract [EN] Chefs often say, "You eat with your eyes first?" This means that, while taste, smell, and vision are distinct senses, visual stimuli generate expectations through learned associations, and these expectations exert cognitive top¿down influences that can and sometimes do alter assessments of taste and flavour. This study investigates the intangible values associated with the visual assessment of high-end pastry cakes among individuals from diverse food cultures. Using word association, the study explored the emotions, sensations, and impressions evoked by the visual representation of five high-end pastry cakes. Thematic content analysis was conducted to interpret and group the evoked words into dimensions. Across all cultures, ¿Organoleptic properties¿ emerged as the most highly rated dimension, aligning with expectations for food product visual assessments. es_ES
dc.language Inglés es_ES
dc.publisher MDPI AG es_ES
dc.relation.ispartof Biology and Life Sciences Forum es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Word association es_ES
dc.subject Cross-cultural es_ES
dc.subject Visual evaluation es_ES
dc.subject.classification TECNOLOGIA DE ALIMENTOS es_ES
dc.title "Eating with Your Eyes First": Cross-Cultural Evaluation of Visual Expectations Generated by High-End Pastry es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3390/Foods2023-15003 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería Agronómica y del Medio Natural - Escola Tècnica Superior d'Enginyeria Agronòmica i del Medi Natural es_ES
dc.description.bibliographicCitation Alba-Martínez, J.; Rodrigues De Sousa, PM.; Martínez-Monzó, J.; Cunha, LM.; García-Segovia, P. (2023). "Eating with Your Eyes First": Cross-Cultural Evaluation of Visual Expectations Generated by High-End Pastry. Biology and Life Sciences Forum. 26. https://doi.org/10.3390/Foods2023-15003 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3390/Foods2023-15003 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 26 es_ES
dc.identifier.eissn 2673-9976 es_ES
dc.relation.pasarela S\505377 es_ES
dc.subject.ods 03.- Garantizar una vida saludable y promover el bienestar para todos y todas en todas las edades es_ES
dc.subject.ods 04.- Garantizar una educación de calidad inclusiva y equitativa, y promover las oportunidades de aprendizaje permanente para todos es_ES


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