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Data Visualization – The Effect of Graph Animation on Persuasiveness

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Data Visualization – The Effect of Graph Animation on Persuasiveness

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dc.contributor.author Hoffmann, Franziska es_ES
dc.contributor.author Sauer, Sebastian es_ES
dc.contributor.author González-Ladrón-de-Guevara, Fernando es_ES
dc.date.accessioned 2024-07-17T12:38:58Z
dc.date.available 2024-07-17T12:38:58Z
dc.date.issued 2024-03-24
dc.identifier.isbn 9788413961569
dc.identifier.uri http://hdl.handle.net/10251/206255
dc.description.abstract [EN] To make data visualization more attractive, not just color or different shapes are used, but also animations are nowadays added to graphs. Software tools for data visualization use different representation styles or display features and include animation in the data visualization process. Until now, the positive effect of different representation styles has been taken for granted in practice. However, this raises the question of the extent to which such representation styles are effective and what results can be seen in research in this regard. A literature review on data visualization is given to examine this in more detail. It was considered to what extent there are already findings on whether animated graphs have an effect on consumers’ behaviors. In the following work, we mean by an animated graph, a graph that is not visible from the beginning. Instead, the graph builds up over time. This way, motion is added to the graph. The literature review shows that data visualization has been studied more frequently in some areas. In marketing, this has received less consideration so far. Animations in graphs have not been studied much in the literature. es_ES
dc.format.extent 16 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof 5th International Conference. Business Meets Technology
dc.rights Reconocimiento - No comercial - Compartir igual (by-nc-sa) es_ES
dc.subject Animation es_ES
dc.subject Persuasiveness es_ES
dc.subject Data Visualization es_ES
dc.title Data Visualization – The Effect of Graph Animation on Persuasiveness es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/BMT2023.2023.16727
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Hoffmann, F.; Sauer, S.; González-Ladrón-De-Guevara, F. (2024). Data Visualization – The Effect of Graph Animation on Persuasiveness. Editorial Universitat Politècnica de València. https://doi.org/10.4995/BMT2023.2023.16727 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename 5th International Conference. Business Meets Technology es_ES
dc.relation.conferencedate Julio 13-15, 2023 es_ES
dc.relation.conferenceplace Valencia, España es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/BMT/BMT2023/paper/view/16727 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela OCS\16727 es_ES


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