Resumen: [EN] It has been long known that quality assurance (QA) is a system to develop
quality standards in Thailand. However, it is not easy to implement the
concept throughout a whole organization, for example, to include in a
university, faculty members, program specifications, management team, and
so on. This paper is to explain a case of strategic management of quality
assurance using education for sustainable development (ESD) in the
university with social enterprise concept. An example of the university with
the mission statement of “to serve society” can drawn more attention using
ESD concept to faculty in stead of QA regulation concept. The conceptual
framework of the implementation was shown how QA can be developed in
curriculum embedding with an ESD concept.
